How SEO Actually Works: A Practitioner’s Guide to Getting Pages to Rank

How SEO Actually Works

This guide covers the mechanics of SEO and how it works – how search engines discover, evaluate, and rank content – and the practical steps to implement a strategy that produces measurable organic traffic. It covers on-page optimization, technical foundations, and link acquisition. It does not cover paid search (Google Ads), social media algorithms, or […]

How to Use Claude for SEO Audits – From Crawl Data to Prioritized Action Plan

How to Use Claude for SEO Audits

This guide covers how to use Claude as an active SEO audit partner: feeding it crawl data, log files, content samples, and competitor intelligence, then extracting structured analysis, prioritized recommendations, and client-ready outputs. It does not cover how to run a technical crawl -use Screaming Frog, Sitebulb, or Ahrefs Site Audit for that -and it […]